CLOC — Curated Fashions

Situated prominently on Huashan Road in Shanghai, CLOC is a curated fashion store that brings in the latest, most sought after lifestyle apparels of the season from Europe. The mascot for “CLOC” is actually a fox with a red nose, where depending on the specific season or message the brand wants to relay to its clients, the nose will change from fireworks to flower, or sun to moon for a mischievous and whimsical appeal.