This limited edition Budweiser package aptly named “Bud Wonderland” is specifically designed for the Tomorrowland
Electronic Music Festival. Drawing inspiration from Tomorrowland’s fantastic rave music and its energy-boosting ingredient — guarana, a myriad of optical
illusions serve as design elements to the packaging. All graphics exude flamboyant colors and intense energy let partygoers know they are
in for a wild time with just one sip.
BUD X SHQFF — The
Double Label Bottle
We Designed a series of bottles for BUD XSHQFF
(Shanghai Queer film festival) called “The Double Label Bottle”. The top label used the
original Budweiser design paired with our core idea "Unleash your true self”. And invited guests to
tear off the cover label to find the real message underneath.
We picked emotional shots from queer films and processed them with artistic treatment to express our receptive attitude visually. This packaging campaign empowers everyon to celebrate the true colours and embrace who we are!